JOURN 4236
Psychology in Advertising
University of Missouri-Columbia · UGRD · Fall 2026
1 section
Catalog description
(cross-leveled with JOURN 7236 ). Application of psychological principles, learning, perception, motivation, attitudes to advertising. Emphasis on the increasing use of psychographics (the "lifestyle" factor) to understand consumer wants and buying behavior. Credit Hour s : 3 Prerequisites: JOURN 4204 and JOURN 4952 with a C- or higher
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Availability not recently verifiedClass #missouri_columbia-3165Fall 2026UGRD
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