Sports and Entertainment Promotion

Catalog description

(cross-leveled with JOURN 7212 ) Course focuses on the role that research, sponsorship, advertising, public relations, social media, positioning, target marketing, psychographics, and other strategic communication processes play in the promotion of the sports and entertainment industry. The course will critically analyze and examine how chief executive officers of sport and entertainment organizations choose, maintain, or redirect their promotion strategies and activities to help achieve organization missions, encourage tickets sales, and attract large audiences. Credit Hour s : 3 Prerequisites: JOURN 4204 and JOURN 4952 with C- or higher