Public Relations and Image Management for Non-Majors

Catalog description

For non-journalism majors who are interested in the basics of public relations. This course is designed to show the possibilities of using public relations for communication purposes in today's society. In this class, students will learn about the basics of public relations, using social and digital media, identifying audiences for messaging, working with the news media and other current promotional methods. Pre-Journalism and Journalism majors cannot count this course towards the Bachelor of Journalism. Graded on A-F basis only. Credit Hour s : 3 Prerequisites: Restricted to non-journalism majors Recommended: This course is recommended for non-journalism majors who are interested in the basics of public relations