Sales and Marketing in Health Care Industry

Catalog description

Develops critical thinking, solution-based management skills, content-driven sales and marketing approaches. Skills and concepts build on requisite knowledge and experience in clinical and diagnostic fields to expand a career into health care industry. Students will apply concepts using authentic business planning, product evaluation, product advertisement, value proposal, strategic selling approaches, and focus group projects. Graded on A-F basis only. Credit Hour s : 3 Recommended: Students should hold a health care credential and at least two years of clinical experience