MKT 6423

Strategic Brand Management: 3 hours

Mississippi State University · UGRD · Fall 2026

1 section

Catalog description

(Prerequisite: MKT 3013 ). Three hours lecture. This course explores the concepts of brands, brand equity, and strategic brand management, providing practical insights for building brands and enhancing profitability of existing brands

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Class #mississippi_2-5181Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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