MKT 4533

Marketing Research: 3 hours

Mississippi State University · UGRD · Fall 2026

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(Prerequisites: MKT 3013 and BQA 3123 or equivalent [or co-enrollment in BQA 3123 ]). Three hours lecture. Study of modern marketing research techniques and their applications. Scope and purpose of marketing research: planning of surveys; collecting and analysis of data; preparation of reports

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Class #mississippi_2-3318Fall 2026UGRD
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