MRKT 422

Consumer Behavior.

Minot State University · UGRD · Fall 2026

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Studies the consumer decision-making process in the purchase of goods and services. Emphasis is placed on developing and understanding the determinants of consumer behavior and the appropriate application of marketing strategies. Prerequisite: MRKT 321 or permission of instructor.

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Class #minot_state-1155Fall 2026UGRD3 credits
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