Professional Sales and Relationship Management.

Catalog description

This course will explore the important role of sales, its relationship to other functions within an organization, and its impact on customers. To accomplish this, students will learn the principles of selling, explore the effective usage of Customer Relationship Management (CRM) technology, and practice communication skills through the use of artificial intelligence technology. Additionally, the role of ethics in the development of long-term customer relationships will be examined. Prerequisite: MRKT 321 .