Crisis Communication.

Catalog description

This course provides both a theoretical and applied approach to proactive crisis communication. Students learn how to engage in effective communication before, during, and after a crisis in a manner that benefits both the public and the organization at hand. Students also explore how management decisions impact crisis communication and how PR practitioners can support managerial decisions. Throughout the course students complete case studies, participate in mock crisis situations, and learn how to compose, utilize, and evaluate crisis management plans. Prerequisite(s): COMM 218 .