Social Media Strategy and Measurement.

Catalog description

Students will learn how to strategically plan and implement social media communication for different organizations (for-profit, non-profit) with different audiences and goals, and these efforts will be guided by established research and industry trends. The class will complete a variety of projects that use different forms of communication (videography, photography, graphic design, writing) that span multiple platforms. Students will learn how to measure social media communication using quantitative and qualitative research methods, and they will explore how this data can be used to guide current and future efforts.