Digital Marketing

Catalog description

Tweet, Post, Snap - What? From social networks to consumer content and mobile applications, marketing in the digital age is markedly different than in the past. Students in this course will get hands-on experience with many of today’s cutting-edge social and digital marketing tools, learn to critique and create digital marketing strategies, and participate in exploratory assignments to test out the theories that make these tools work. Students will read about the functional theories related to social media, including network theory, game theory, and collective intelligence, and will then engage in experiencing these theories in action firsthand, building to a campaign of their own design. This course includes a full survey of digital marketing approaches from email to augmented reality, with an emphasis on matching technology to specific marketing goals. Students in the course must be willing to create accounts on various social media tools.