BUS 4640
Sales Networking and Prospecting
Milwaukee School of Engineering · UGRD · Fall 2026
Catalog description
This course covers sales relationship development and demand generation in a business environment. Students will reconcile the key differences between networking, prospecting, leads, contacts, and customers. Developing the appropriate techniques to manage and develop those relationships is a key part of this class. Crafting sales scripts, presentations, and participation in class analysis of results. Presentation preparation and delivery of elevator pitches, sales presentations, and negotiations. Students will get an overall understanding of all the current and future planned sales enablement tools built to help drive sales results.
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