BUS 3670
Marketing Research
Milwaukee School of Engineering · UGRD · Fall 2026
1 section
Catalog description
On a scale from 1 to 10, how likely are you to take this class? This course introduces students to the fundamentals of marketing research, the role of marketing research and the measurement and evaluation tools used. It covers qualitative and quantitative techniques for marketing research, such as survey design, focus groups, and online methodologies.
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001
Availability not recently verifiedClass #milwaukee_engineering-0161Fall 2026UGRD3 credits
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