BUS 3670

Marketing Research

Milwaukee School of Engineering · UGRD · Fall 2026

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On a scale from 1 to 10, how likely are you to take this class? This course introduces students to the fundamentals of marketing research, the role of marketing research and the measurement and evaluation tools used. It covers qualitative and quantitative techniques for marketing research, such as survey design, focus groups, and online methodologies.

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Class #milwaukee_engineering-0161Fall 2026UGRD3 credits
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