Innovation and Entrepreneurship

Catalog description

How does innovation and the entrepreneurial mindset apply to all companies? Have you ever wondered how to start a business of your own? This course explores how innovation, creativity, and value creation are the foundation for leading companies today. Students will apply tools such as brainstorming, business model canvas, and idea generation methodologies to solve a real-world problem. Students will prepare an analysis of a market challenge, craft a solution, and present it to an audience.