BUS 2660

Marketing

Milwaukee School of Engineering · UGRD · Fall 2026

1 section

Catalog description

Why can you buy a Timex watch at a sporting goods store but you can’t buy a Rolex watch there? It’s not just location LOCATION, LOCATION! This course introduces students to foundational marketing concepts through the lens of real-world examples. Product quality, pricing, and promotional aspects will be discussed across a variety of products and services.

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Class #milwaukee_engineering-0145Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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