MKTG 134

IMC Management

Milwaukee Area Technical College · UGRD · Fall 2026

1 section

Catalog description

Introduces students to the concepts of integrated marketing communication (IMC). Emphasis is placed on branding, market segmentation, positioning, message strategy, promotion and the execution of marketing communications through appropriate channels.

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Class #milwaukee_area_technical-1147Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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