Meeting and Convention Planning

Catalog description

This course introduces students to the meetings industry, including promotional activities, negotiating for meeting services, convention market salesmanship, customer service and convention servicing. Course content includes a study of the planning, marketing, execution and follow-up of meetings, conferences, conventions and package promotions. Facilities and event planning, as well as convention methods and techniques, are explored in depth. Prerequisite(s): Complete MEET-180 and MEET-181.