e-Commerce Logistics

Catalog description

The continued double-digit growth of e-commerce is not solely a matter of retailers readjusting and getting smarter about their products and last-mile shipping strategies. In fact, the impact of digital commerce and the subsequent challenge of omni-channel fulfillment cuts across every part of the organization. This course will observe supply chain management through the lens of retail and e-commerce. Students will investigate emerging logistics strategies, tools and technologies that enable order fulfillment in the rapidly evolving e-commerce space. Because satisfied customers lead to return visits and increased sales, the fundamental lesson of this course will reveal how choices at the beginning of the retail value chain affect service aspects at the end of the logistics chain.