Hospitality Revenue Management

Catalog description

This course focuses on distinguishing between tactical and strategic revenue management. We explore foundational aspects of revenue management and develop a strategic revenue management focus. We focus on current challenges for revenue managers, big data and market intelligence, the role of digital marketing, and market segmentation. Prerequisite(s): Complete HOTEL-105. Must be admitted to the Hospitality Management program (10-109-2) or the Event Management program (10-109-5).