Strategic Business Communication

Catalog description

This course develops the integrated marketing message via electronic and traditional methods. Once a product or service is designed, the next step is to build awareness through consistent means, mixing techniques to adapt and reach intended markets. Students will use a variety of different media to understand the potential of the tools. Students will explore the positioning of various products to utilize multiple channels to get the intended message to the proper segments. Students will create a media supportive strategy for the business by utilizing and exploring current trends in marketing.