21st Century Brand and Marketing

Catalog description

Examine the business functions of marketing and branding in the salon/spa! Learn about target markets and the value in satisfying customer needs and wants to determine appropriate products, services and programs to serve these markets. Topics include branding and product development, marketing research, promotion, AESTHE – ANIM analytics, and service. Students will develop branding and marketing plans. Prerequisite(s): Must be admitted to the Aesthetician Skin Care Therapist (10-502-2) or Aesthetician (31-502-2) programs. Complete AESTHE-135.