Sport Entrepreneurship

Catalog description

This capstone course in the sport management program involves the development of an entrepreneurial business plan by the student for a sport business of their choosing. This course requires an extensive writing component culminating, typically, in a 50-plus page business plan for a sport organization or sport event. Topics include: management and leadership, industry and market analysis, customer targeting, competitor analysis, marketing plan development, budgeting and revenue projections, and ethics. Offered spring term each year. Three semester hours.