Advanced Graphic Design and Branding

Catalog description

An advanced course that continues the study of design concepts and techniques for visual communication. Students will work at a higher skill level with design software applications. Projects will be more complex and geared toward developing a high level of visual problem-solving and toward assembling work for the student’s final design portfolio. The course will focus on identity design and branding, the student’s personal branding, package design, the preparation and design of a résumé, the presentation of ideas and concepts to clients, and preparation for interviews with potential employers. Prerequisites: GRDS 256 and GRDS 313, or consent of the instructor. Offered fall term each year. Three semester hours.