BADM 570

Marketing Strategy

Milligan University · UGRD · Fall 2026

1 section

Catalog description

This course examines the development of marketing strategy at the business unit level and its connection with corporate strategy. Concentration is given to opportunity analysis, competitive evaluation, and marketing strategy design and revision. Offered Fall I. Three semester hours.

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Class #milligan-0799Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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