Entrepreneurship: Theory, Process, Practice

Catalog description

Entrepreneurs are individuals who recognize opportunities where others see chaos, contradiction, and confusion. This course will focus on the aspects of innovation and growth associated with entrepreneurial ventures as business owners work to leverage the company’s capacity through systems development and implementation. The course will explore the legal, marketing, and financial challenges of entrepreneurial ventures as well as business and strategic planning. Offered occasionally. Three credit hours. BADM 418/418M. Marketing Management – A course that applies marketing principles, practices, and theories to the formulation of strategic marketing plans and solutions for U.S. and global markets. It also builds analytical skills in diagnosing marketing problems, identifying opportunities, analyzing alternative courses of action, and recommending marketing strategies and action plans. Concentration is placed on decision-making, financial and ethical analysis, and individual and team assignments. Prerequisites: BADM 315, BADM 304, and BADM 317 or BADM 318. Offered fall term each year. Three semester hours.