Global Marketing

Catalog description

A focus on the theory and practice of contemporary global marketing management. The context or environment of international marketing is covered along with the task of marketing in a variety of national domestic markets with their distinct cultural settings. The course is divided into three major areas: overview of the global marketing environment, moving into international markets, and advanced international marketing management. Offered summer term each year as part of IBI program. Three semester hours. BADM 340/340M. International Business and Economics - A study of the resource allocation that focuses explicitly on transactions conducted across international borders. This study is facilitated by analytical tools that include theories establishing the basis for international trade and behavior of exchange rates. Protectionist policies of government include quotas, tariffs and excise taxes are also reviewed. Offered every term. Three semester hours. BADM 361/361M. Principles of Management - A study of the basic principles of management. Also considered are decision-making and the fundamental function of management, planning, organizing, actuating, controlling, and applying the process of management to selected areas. Studies of individual firms are discussed. Offered every term. Three semester hours. BADM 362/362M. Human Resource Management - A study of the principles and policies governing employer-employee relationships and a consideration of the problems and practices of hiring, supervising, and terminating workers. Prerequisite: BADM 361 or permission of the instructor. Offered spring term each year. Three semester hours. BADM 365/365M. Operations Management - A course designed to provide students with essential data analysis skills for making managerial decisions in today’s competitive, global environment. This course describes data collection methods in the…