Independent Study

Catalog description

Individual study to enable the student either to study material not in the curriculum or to facilitate an individualized approach in a field not now covered in a single course. Not open to freshmen. Offered as needed. One to three semester hours. BADM 295/295M. Seminar - A seminar designed to promote in-depth discussion, independent research, and writing in areas not included in the regular course offerings. Topics considered vary from semester to semester. Offered occasionally. One to three semester hours. BADM 301/301M. Introduction to Leadership in Organizations – An introduction to leadership with a focus on developing effective skills for organizational leadership. This course examines the behaviors of leaders in today’s organizations by studying current leadership theories and the theories’ application. Students will use readings, behavior modeling, experiential exercises, and self-reflection, as well as focused coaching and feedback, to optimize their own leadership capabilities in handling real world, day-to-day leadership functions in an ethical and effective manner. The content of this course is suitable for students in all disciplines. Offered fall term each year. Three semester hours. BADM 304/304M. Advertising - A study of the principles of advertising along with its function and aims in business. Attention is given to the economic and psychological principles involved. There is also a study of market analysis and its importance to the field of advertising. The mechanics of layout, media, and copy writing are considered. Prerequisite: