Music Management

Catalog description

The capstone course spans the course of two-terms and is designed to apply core concepts in the music industry through an entrepreneurial approach by developing a business plan and launching a project into the real-world. The initial term begins with the study of the processes and procedures involved in launching entrepreneurial enterprises that monetize music industry-related intellectual property, products and services. The development of opportunity recognition, commercialization of intellectual property, use of distribution models and other resources to pursue entrepreneurial opportunities will be explored during this course. Also, capitalization structures for new ventures within the music industry will be pursued through the development of a business plan. During the second term, students will select a project to launch into the real world. Students will work in teams and collaborate to execute the successful launch of a project and analyze the successes and failures experienced during the term.