Marketing and Promotion in the Music Industry

Catalog description

Designed to give students a comprehensive understanding of marketing & promotion in the music industry. It will give insight into the marketing tactics employed by labels, concert promoters, distributors, independent agents and artists in the marketplace. This course will provide the basis for developing an integrated marketing campaign that can be implemented and adapted into the current music marketplace. Prereq: MUSI 190 and MUSI 290 (or MUSI 391)