MKTG 436
Marketing Strategy
Millersville University of Pennsylvania · UGRD · Fall 2026
1 section
Catalog description
Analysis of opportunities and problems confronting the marketing manager in decision making. Includes market segmentation, target marketing, positioning, market research, product life cycle strategies, marketing mix implementation and social responsibility. Emphasis on case analysis to bridge the gap between marketing theory and application. Offered annually. Prereq: MKTG (Formerly BUSN) 431 and 90 credits (Senior Standing).
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Availability not recently verifiedClass #millersville_pennsylvania-MKTG436Fall 2026UGRD3 credits
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