MKTG 431
Marketing Research
Millersville University of Pennsylvania · UGRD · Fall 2026
1 section
Catalog description
Research theory and techniques used in marketing activities. Stresses formulation of research objectives, instrument design, sample selection, data collection, statistical analysis, computer applications and report writing for managerial use. Offered fall, spring. Prereq: MATH 235, C- or higher in BUSN 231.
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Availability not recently verifiedClass #millersville_pennsylvania-MKTG431Fall 2026UGRD3 credits
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