Mkt & Sales for Small Business

Catalog description

For the small business owners/entrepreneurs looking to improve their marketing skills in today's domestic, global and international business environments. Through a case study format with additional emphasis on other relevant functional areas of business, the student will come to fully understand all activities and processes involved in the flow of goods, services, ideas and events from producer and/or manufacturer to consumers. Through this type of analysis the small business owner/entrepreneur will be able to incorporate a systems approach, to fully understand the marketing and sales conditions being affected and to analyze the problems as well as the strategies used in solving these problems.