MKT 205Digital Marketing

Catalog

This course prepares students to the rapidly changing field of digital marketing. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of digital and social media marketing tools and techniques of advertising and promotion to increase sales. Students will work through the course on a hands-on approach, guided by the instructor, using digital tools by the support of assigned readings/videos, case studies, project(s) and presentations.