Marketing of Live Events

Catalog description

Examines marketing in the live music sector, addressing foundational marketing principles and techniques, event promotion and publicity, ticketing, merchandise sales, and audience engagement methods that drive successful live music experiences and sustain careers in the entertainment industry. Click here for the Summer 2026 Schedule of Classes Click here for the Fall 2026 Schedule of Classes Add to Portfolio (opens a new window) Add to My Favorites (opens a new window) Share this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window)