Strategic Planning for Public Relations

Catalog description

The strategic planning process for public relations campaigns at agencies and in-house settings. Emphasis placed on using background information gathered through informal, secondary, and primary research to create measurable objectives, strategies, and tactics that communicate relevant information to a clearly defined target audience. Click here for the Summer 2026 Schedule of Classes Click here for the Fall 2026 Schedule of Classes Add to Portfolio (opens a new window) Add to My Favorites (opens a new window) Share this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window)