Media Sales

Catalog description

0) or better. Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented. Offered Spring only. Click here for the Summer 2026 Schedule of Classes Click here for the Fall 2026 Schedule of Classes Add to Portfolio (opens a new window) Add to My Favorites (opens a new window) Share this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window)