Sport Marketing and Communication

Catalog description

This course is designed to educate the student on the two basic components of Sports and Fitness Marketing: 1) The marketing of sports and fitness products, activities, and events; 2) The use of sports and fitness as a marketing tool for other products. Also, the course will educate the student on the different theories in the field of sport and fitness communication. The student will also learn how to become a more effective communicator.