MKTG 4162

Business to Business Marketing

Middle Georgia State University · UGRD · Fall 2026

1 section

Catalog description

This course is a study of the marketing of products and services to institutions, including businesses, government, and non-profit organizations. The course focuses on the practices, strategies, and managerial problems unique to development of the business-to-business marketing mix.

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Class #middle_georgia-1103Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
Location: —
Instructor: Staff

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