Small Business Marketing

Catalog description

This course covers practical marketing strategies and tactics for entrepreneurs ranging from independent consultants to small business owners and employees. Learn how to create a targeted marketing plan and implement it through digital, print, and verbal marketing streams. You examine key marketing concepts, from target-market definition to objective setting and plan evaluation; gain an understanding of critical marketing vehicles, from websites to sales presentations; and learn how to write critical documents, from news releases to sales brochures and marketing presentations.