Crisis Management and Social Media Engagement

Catalog description

This course examines theory and research on crisis and risk communication - before, during and after a crisis. In an age when a company’s every move is subject to instant, vivid, unfiltered, and global scrutiny and attack, the necessity for effective crisis management is greater than ever. Emphasis will be placed on practical application of crisis communications theory, with the use of real-life case studies. Social media also plays an integral role in managing a crisis. Focus will be directed to the use of social networks and how those tools can be used to engage audiences, execute crisis communication plans, and identify trends.