Health Communications

Catalog description

This course provides an introduction to the fundamental communication principles used in health care, including provider-client communication and education, provider-provider communication, and intercultural health communication. This course will investigate the use of Social Media in Health Communication to address the profound shift that the internet, social networking, digital publishing and mobile media technologies (Facebook, Twitter, et al.) have on the communication and business landscape. The course examines empirical research in health communication, behavioral and rhetorical theories in health communication, legal and ethical concerns in health communication, and the communication topics, understand the theoretical foundations underlying differences in the ways individuals communicate about health, exhibit familiarity with health campaign strategies and organizational influences on health, and identify strategies for generating successful or beneficial health-related communication (as well as recognize problematic communicative trends).