Fundamentals of Marketing

Catalog description

The purpose of this course is to introduce the student to the basic fundamentals of marketing. The design of the course will include studying and applying marketing concepts, terms and topics such as: segmenting and targeting markets; product, place, promotion and price decisions; as well as analytical tools and strategies that an organization can use in order to improve decision-making and implementation of marketing plans. This course is not transferable to Bachelor's of Arts or Sciences programs.