Agribusiness & Food Marketing

Catalog description

This course is an introductory course in agribusiness an food products marketing offered for students interested in the marketing of ag commodities and food products in the agribusiness industry as it relates to the Food and Fiber Sector of the U. S. economy. This course will acquaint students with the workings of the U.S. food marketing system and enable them to examine how this system affects farm producers, middlemen (processors, wholesalers, retailers, and food services) and consumers. Students will gain an understanding how food products move through a food marketing channel to the final point of consumption (i.e. at home or away from home). The course will also illustrate how consumer demand, marketing, and information technology as well as political forces have shaped the agricultural food marketing industry over time.