Integrated Marketing Communications

Catalog description

This capstone course focuses on the strategic integration of multiple marketing channels—including advertising, public relations, digital marketing, social media, direct marketing, and sales promotion to create a cohesive and effective brand message. Students will learn how to develop and execute multi-channel marketing communication campaigns that align with business objectives and target audience needs. As the culminating experience of the marketing degree, students will apply their learning in a comprehensive capstone project, where they will develop and present a full-scale Integrated Marketing Communications plan. Additionally, students will complete a portfolio review, showcasing their work in digital marketing, brand messaging, and campaign development, ensuring they graduate with a strong portfolio for industry readiness. MKTG 4911-3 Marketing Internship I (1-3 cr.) This course is designed to provide paraprofessional experience in the field of marketing. The Internship is a supervised work experience with an organization approved by the academic advisor. Written reports regarding the experience and employer evaluation are required. Credits vary, with 40 hours worked equating to one credit hour. Prerequisite: Junior Standing with at least 30 credits in marketing-related courses. MKTG 4921-3 Marketing Internship II (1-3 cr.) This course is designed to provide paraprofessional experience in the field of marketing. The Internship is a supervised work experience with an organization approved by the academic advisor. Written reports regarding the experience and employer evaluation are required. Credits vary, with 40 hours worked equating to one credit hour. Prerequisite: Junior Standing with at least 30 credits in marketing-related courses.