Content Marketing

Catalog description

This course immerses students in the art and science of creating, distributing, and managing content to attract, engage, and retain a clearly defined audience. Focus includes leveraging content as a powerful tool to drive profitable customer action, enhance brand recognition, and foster long-term loyalty. Emphasis will be placed on understanding the customer journey, developing content strategies that align with business objectives, and optimizing content for search engines (SEO) and social media platforms.