Services Marketing

Catalog description

This course centers on the unique challenges and traits of marketing within service organizations. Students will explore customer expectations management, explain service design processes, practice setting up a mock service, learn to classify obstacles, and illustrate adaptive strategies as situations evolve. MKTG 3743 Global Marketing (3 cr .) This course explores the complexities and challenges inherent in global markets. Students will analyze the cultural, economic, and legal factors influencing international marketing efforts, evaluate ethical implications in global markets, and apply this knowledge to develop and implement effective global marketing strategies.