Digital Marketing

Catalog description

This course provides an in-depth exploration of digital marketing strategies, tools, and best practices in today’s rapidly evolving online environment. Students will learn how to create and implement effective digital campaigns using search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, web analytics, marketing automation, E-commerce, and conversion optimization. The course emphasizes data-driven decision-making, audience targeting, and conversion optimization across digital platforms. Students will develop the skills necessary to create integrated digital marketing strategies that drive engagement, brand awareness, and business growth.