Integrated Marketing and Public Relations

Catalog description

This course goes deeper into the functions of public relations to expose students to the advanced functions of the PR professional, including strategic messaging, corporate communication, influencing and measuring public opinion, story and pitch presentations, campaign planning and management; risk and crisis management; and reputation and brand management, among others. Particular attention is given to the methods and processes of building support for a cause, movement, organization, or institution and moving constituents toward a desired goal.