Strategic Communication Campaigns

Catalog description

This capstone course is designed to integrate previous strategic communication courses, internships, and other liberal education courses to provide a comprehensive overview of how strategic communications are created through team-based work in collaboration with civic and non-profit organizations. This course aims to hone students’ practical skill sets in strategic communication, which requires the students to be able to conduct solid research while applying public relations theories and communications models to develop a strategic action plan that includes measurable objectives, evaluation metrics, and a community focus. EL, SC. Prerequisite: STC 359 and STC 262 .