Advanced Strategic Communication Writing

Catalog description

Intermediate study of public relations, advertising and integrated marketing communication strategy, writing and presentation. Students will practice and develop advanced professional writing skills while creating communication assets for communication campaign implementation. Emphasis on paid, earned, owned and shared strategy. As an advanced writing course, students participate and collaborate in peer review and multiple drafts of professional writing. ADVW. PA-1C. CAS-W. Prerequisite: STC 259 .